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Marketing: Building A Customer-Centric Marketing Ecosystem | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Daniel Newman Contributor

Influence no longer lies with the suave, silver-tongued marketer and glossy marketing brochures. Consumers need to be marketed to in the way they want to be marketed to. I believe that the “brags” have lost their effectiveness and we are coming to the end of “push”-based marketing.

http://www.forbes.com/sites/danielnewman/2015/02/17/marketing-building-a-customer-centric-marketing-eco-system/
 

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